KAFKA Designer Retail Re-fit
DESIGNER RETAIL RE-FIT
In a world where the internet accounts for a growing number of sales in the retail sector it is important to tell your story consistently and passionately in order to retain a loyal customer base. Part of that story is where you come from, who you are and what you look like. In order to compliment an evolving business and a diverse product we were challenged with reinventing a traditional designer store into something that is current yet functional enough to deal with the demands of packaging and distributing to customers all over the world but still undoubtedly underpins the Brands Core Values.
ACTION
- Interior Design
- Store Planning
- Detail Design
- 3D Modelling
- Project Delivery
RESULT
Less is More. A stripped back and light industrial feel to the new store allows the product to stand out from its surrounding and give the space a simplistic and but still contemporary feel. We avoided the obvious and overly current heavy industrial feel to leave fresh, bright and timeless design. The use of ply, concrete and muted greys works well with the variety of colour that the stock brings to the store.
