In a world where the internet accounts for a steadily growing number of sales in the retail sector, it has never been more important to tell your story consistently and passionately in order to retain a loyal customer base.
Part of that story is where you come from, who you are and what you look like. In order to complement an evolving business and a diverse product range, we were challenged with reinventing a traditional designer store into something that is current yet functional – functional enough to deal with the demands of packaging and distributing designer goods to customers worldwide.
Less is More. A stripped back and light industrial feel to the new store allows the product to stand out from its surrounding and gives the space a simplistic but still contemporary feel. The use of ply, concrete and muted greys meshes well with the variety of colour that the stock itself brings to the store.